• http://profiles.google.com/trappermark Mark Traphagen

    Hi! I’m the author of this post. Thanks for reading it. If you have any questions or comments about my topic, I’ll welcome there and will respond where needed.

  • http://profiles.google.com/trappermark Mark Traphagen

    After some feedback on my social networks….

    The caution I wish I’d made more clear in my article is that you have to do this carefully and thoughtfully to not be seen as spamming.

    You should adjust to the network. You can probably share more frequently on a network like Twitter where the posting volume is very high. But here on G+, I’d put much more space between reshares.

    The point of my article was not meant to be “reshare as often as you can get away with” but rather “reshare thoughtfully and responsibly, in a way you’re sure won’t tick off your followers.:

  • http://www.summitweb.net/seo-inverness-scotland.html Martin Oxby

    Though within that, there will be a period of experimentation where you might tick off a few until you find a pattern most people are happy with.

  • http://www.brittanyberger.com/ Brittany Berger

    One thing that really helps me: after writing a post, I come up with at least 5 tweets for it – a lot of these will be quotes from the post. When I sit down to schedule posts for our Twitter account, I take tweets from this. At this point, there’s probably several thousand tweets in there. I highlight or change the color of ones I have used recently to avoid too much repetition. It’s been REALLY helpful…I may need to write a post about it…

  • http://profiles.google.com/trappermark Mark Traphagen

    Well said, Martin. You will have to do some experimentation to find your sweet spot for each network. For me, if my typical follow to unfollow ratio is not negatively affected, then I’m good.

  • http://profiles.google.com/trappermark Mark Traphagen

    Brittany, we do something very similar, as I hint in the article. For every content piece we publish we create a series of what we call “value add” tweets. These can be either a quote from the article or a main point, (shared like a tip). When the article is first published we put those in HootSuite to go out at different time over the next week. Then they to into a regular rotation that we recycle from time to time.

  • http://www.TheSocialMediaHat.com/ Mike Allton

    Fantastic Mark! One trick that I’ve implemented to help myself with my ‘busyness’ is to use the HootSuite Syndicator app – the one that lets you bring an RSS feed into a stream so that you can see the most recent articles and choose ones to share – and set up my OWN RSS feed as a stream. I can then pop in and see my latest blog posts and queue them up for additional shares. I typically share a new blog post 2 – 4 times to Twitter within the first 24 – 48 hours. If I find that it’s really resonating well, I may continue to share it at that pace for another day or two, or perhaps after the weekend if it was a Friday post.

    After that, I use Buffer to help me reshare evergreen content to LinkedIn, Facebook and Google+, and just shared an article today talking about how I’ve switched to SocialOomph for sharing evergreen content to Twitter. With the amount of articles I have in my archive, I can tweet every 45 minutes and go a month without repeating.

  • http://www.hosting-4-oscommerce.com/author/dprophit/ Denver Prophit Jr.

    @trappermark:disqus, I read that you extract talking points from an article for targeted reshare. I did not see the methodology behind that. Were subsequent reshares done as photo post, same link share different comment for the links share, etc, etc.

    @brittanyberger:disqus, same question to you? Are you doing text tweets with a shortened URL back to the same content?

  • http://www.summitweb.net/seo-inverness-scotland.html Martin Oxby

    You want to use a URL shortener and tagged URL builder for Analytics so that you can refine your tweet writing to improve CTR and to improve which content you re-publish.

    The more data you have on content you are sharing the better for future decision-making.

  • Chery Schmidt

    Hello Mark, “Rinse and repeat,” Now this is one I am very Guilty of and No not because of laziness more like stated Business HEHE I do need to pay more attention to this and Love the idea of setting up tweets to go out for this, Why not you can schedule them for a week out DUH!1

    What an Awesome Article Thanks for sharing.. Chery :))

    P.S. I did land here today Via Kingged

  • http://profiles.google.com/trappermark Mark Traphagen

    Denver, we do that primarily for Twitter. For example, if an article has three tips on something, we’ll prepare four tweets: one with the title and three more with each of the tips. All to the same link, of course.

    Since Twitter instituted expanded images and HootSuite now allows me to drag and drop images into scheduled tweets, I now use them as much as possible.

  • http://www.hosting-4-oscommerce.com/author/dprophit/ Denver Prophit Jr.

    Thanks @trappermark:disqus I have HootSuite Pro, also. Our WordPress theme has the ability to show 3 featured images for articles. i’m going to see if the og:image on G+ shares will allow me to use the 2nd alternate image as well.

    I think you can sort blog posts in wordpress by date? I’ll use that with G+ calendar like you wrote to repost every 90 days.

  • http://www.hosting-4-oscommerce.com/author/dprophit/ Denver Prophit Jr.

    @martinoxby:disqus Our GA social plugin will tell us a lot about what was found useful. I don’t remember off hand if I’ve ever seen twitter clicks. Thanks for the tip!

  • http://www.brittanyberger.com/ Brittany Berger

    I frequently add a photo to the share, but don’t put the picture URL into the spreadsheet. I re-upload the photo to Twitter each time, since sometimes doing otherwise doesn’t add a preview in the Twitter stream

  • http://profiles.google.com/trappermark Mark Traphagen

    We do the same, for the same reasons.

  • http://www.priyachandra.com Priya Chandra

    Great post Mark – I know I’m part of the share once and forget brigade and I really need to get over the fear I have of ‘spamming’ my networks.
    Do you do this with LinkedIn as well? I’ve noticed content there can move very fast, especially if you have the default update settings on, and are subscribed to a lot of people.

  • http://profiles.google.com/trappermark Mark Traphagen

    Thanks Priya. I vary the “velocity” of how often I reshare by network, and LinkedIn is a place where I do reshare more often because like Twitter content moves by pretty quickly there.

  • http://www.callboxinc.com/ Marissa Davidson

    Nice one :) “Why don’t we re-share our stuff?” Most probably we are only sharing tweets if we really like it. Others might think that they don’t care about your post.

  • http://injuryattorneyflorida.com/ Tina Willis

    Mark you need to stop washing your hair twice! I haven’t done that in years and my hair stays squeaky clean! :-)

    Also thanks for this great information, even though I didn’t need more on my to-do list!!