The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info – no ad spend required.
To access official Twitter analytics follow these steps:
- Head to Ads.Twitter.com and log-in.
- Click on the analytics button in the top navigation. You can choose from “Timeline Activity” and “Followers”
The data that is available is broken down by Tweet and by Followers:
Tweet specific stats include number of retweets, faves and the extended reach derived from follower sharing. The bigger boon for marketers is the specific number of clicks on each link.
In the follower section, users can see their growth as well as more demographic data of all followers.
Data points include location, unique interests, top interests, gender and other Twitter users that are like you.