Twitalytics Arrive: Official Twitter Analytics Released To The Public

The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info – no ad spend required.

To access official Twitter analytics follow these steps:


  • Click on the analytics button in the top navigation. You can choose from “Timeline Activity” and “Followers”

The data that is available is broken down by Tweet and by Followers:

Tweet specific stats include number of retweets, faves and the extended reach derived from follower sharing. The bigger boon for marketers is the specific number of clicks on each link.


In the follower section, users can see their growth as well as more demographic data of all followers.


Data points include location, unique interests, top interests, gender and other Twitter users that are like you.

Thanks to Chris Penn for discovering that Twitter Analytics had rolled out to all. To see your own analytics, head to

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News | Twitter | Twitter: Statistics


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Eddie May

    Hi, Thanks for the heads up. Your 1st link to twit ads is incorrect.
    Cheers, Eddie

  • Mig Bravo

    It’s about damn time. Nothing too insightful, but it’s a start I suppose. I’d like to see ‘reach’ and ‘clicks’ implemented soon.

  • Harry Hawk

    I’ve gained a lot of followers in the last few months but not much engagement.. it’s very interesting

  • Todd

    Sounds great but selecting “timeline” or “folllowers” just redirects me to the “advertise with us” tab. Do you have to input your billing details and payment information to access the tool?

  • Nick Stamoulis

    I just logged in and it’s pretty fun to scope out what Tweets got the most clicks, how your followers have dipped or grown, etc. It’s nice to have all that information in one easy to read dashboard. Even if you don’t get that much from it you didn’t already know it’s worth checking out!

  • Moni Assi

    I’ll be glad to see it available in Canada! Gotta start somewhere though so good on them

  • Holt Johnson

    I’m in the US and I’m not seeing the analytics tab. Is it slowly being rolled out or am I missing something.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!