Twitonomy: The Best Twitter Analytics Tool You’ve Never Heard Of

twitonomy-logoIt’s been a while since I’ve written about an online tool. Then again, it’s been a while since one came along and impressed me as much as Twitonomy, a Twitter analytics and monitoring tool that’s so good I’m embarrassed to say I’ve never heard of it until recently.

Twitonomy is a web-based tool that offers both free and premium versions. No special account is needed; you connect to Twitonomy with your Twitter account and the heavy lifting begins. The premium features are designed for true power users with extras like search analytics, custom date ranges and downloading data into Excel or PDF. But the free version doesn’t seem watered down at all to me. In my testing, I kept uncovering reports and features and thinking to myself, This is in the free version?!?

Calling Twitonomy a Twitter analytics tool actually sells it short a bit. The dashboard also offers monitoring of your own account or any other Twitter user, along with lists and any keyword search you want to watch. Below, I’m monitoring my home timeline, mentions of @mattmcgee, and two lists that I’ve created. (You can click for a larger version.)

twitonomy-monitoring

From that interface, Twitonomy acts like a basic Twitter client. You can reply, retweet and favorite individual tweets.

But Twitter analytics is where the tool really shines. Once signed in, you’ll get a Twitonomy profile page that has all kinds of statistics about your own activity. You can see things like

  • tweets per day
  • how many links you’ve shared
  • how often others mentioned you in their tweets
  • who you retweet most often and who you reply to the most
  • what hashtags you’ve used the most
  • which of your tweets were retweeted the most
  • which of your tweets were favorited the most
  • much more

Here’s what my profile stats page looks like. Apologies in advance for the long scroll; there’s that much data. (Click for a larger version if you’d like.)

twitonomy-profile

And that’s just the profile tab. On the “Mentions and RTs” tab, Twitonomy shows things like who retweets you most often, who are the most influential people that have retweeted you (based on how many followers they have), and a statistical breakdown of your tweets that have been retweeted — how many had links, how many had hashtags, etc.

There’s even a mesmerizing feature — not sure how useful it is, but it’s cool to look at — that visualizes all tweets that mention you on a world map. Here’s what it looks like via a Vine video I made a few moments ago.

Twitonomy also offers — in the free version — analytics about your followers and the accounts that you follow. These tabs show the data you’d expect to see about each group: how many tweets they’ve sent, when they last tweeted, how many accounts they follow and how many follow them. You can use this data to follow/unfollow accounts from within Twitonomy.

twitonomy-following

I’m impressed. The free version offers more goodies than I’d ever need for my own account, but brands and marketers may want some of the paid extras. If you opt for one of the premium plans, they range from $19/month to $199 for a year.

Related Topics: Channel: Social Media Marketing | Features & Analysis | Marketing Tools: Social Media | Social Media Marketing | Top News | Twitter

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Ruth Kidson

    This sounds superb. Unfortunately, though, when I went to the site and tried to sign in, I got an error message: “Something is technically wrong. Thanks for noticing—we’re going to fix it up and have things back to normal soon.” I can only think that you have inspired so many people to try this tool that the site has crashed under the weight!!

    But, quite seriously, whereas some sites showing me an error message on my first visit would put me off forever, I shall return and hope to get in because it does seem to offer much more than similar sites.

  • Matt McGee

    Thx Ruth. It’s working for me right now, if that helps.

  • Ruth Kidson

    Yes, I tried a few hours later and it was OK. And, yes, it is very useful. Thanks for the introduction.

  • http://about.me/cyletech Alireza Eskandarpour Shoferi

    Very very powerful tool fot Twitter. Thank you so much.

  • http://about.me/Barbara.Onianwah Barbara Onianwah

    Just signed up for one of my Clients and already being overwhelmed by the amount of data provided.
    Great tool. Thanks for the info

    http://www.barbara1923.com

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