Twitter: 60 Percent Of Users Access Via Mobile

Twitter is now saying that 60 percent of its 140-million-person active user base accesses the service via mobile devices. It’s the first time the company has updated that important statistic since last September, when Twitter said that 55 percent of what was then 100 million active users were using mobile devices. Twitter shared the stat […]

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twitter-new-logo-blueTwitter is now saying that 60 percent of its 140-million-person active user base accesses the service via mobile devices.

It’s the first time the company has updated that important statistic since last September, when Twitter said that 55 percent of what was then 100 million active users were using mobile devices.

Twitter shared the stat during a Twitter For Brands event on Thursday, and posted it on Twitter, too, of course:

Earlier this week, Twitter CEO Dick Costolo said that tweet activity has increased to 400 million per day, and that Twitter had one recent day where mobile ad revenue surpassed non-mobile revenue.

Twitter only began showing its ad products on mobile devices in late February.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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