Twitter: 60 Percent Of Users Access Via Mobile

twitter-new-logo-blueTwitter is now saying that 60 percent of its 140-million-person active user base accesses the service via mobile devices.

It’s the first time the company has updated that important statistic since last September, when Twitter said that 55 percent of what was then 100 million active users were using mobile devices.

Twitter shared the stat during a Twitter For Brands event on Thursday, and posted it on Twitter, too, of course:

Earlier this week, Twitter CEO Dick Costolo said that tweet activity has increased to 400 million per day, and that Twitter had one recent day where mobile ad revenue surpassed non-mobile revenue.

Twitter only began showing its ad products on mobile devices in late February.

Related Topics: Channel: Strategy | Mobile Marketing | Social Media Marketing | Statistics: Social Media | Top News | Twitter | Twitter: Mobile | Twitter: Statistics


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • William Bentley

    I Have found a wonderful place to get the computer softwares. Such as windows 7 key, office key and all kinds of antivirus software. It is very cheap and useful. It can save your money and make your computer complete.  Are you interested ? , it will not let you down .

  • soedjoyo

    I think today, gadget mobile is very smart phone , with one bottom we can open twitter , it’s so easy… thanks anyway for your article ,,,

  • MarcusSl

    To be honest this doesn’t surprise me at all, 90% of the time I am on Twitter i’m using my mobile.

  • CaseyKurlander

    This doesn’t surprise me either.  People don’t have their computers with them at all times, and now with smartphones and tablets, who needs to?  I check my social networking sites all day long from my iphone.


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