Twitter Acquires Contextual Analytics And Data Visualization Startup Lucky Sort

Twitter has scooped up Lucky Sort, a two-year old start-up in Portland, Oregon, that developed TopicWatch, a contextual analytics engine designed to discover patterns in real-time data streams — including Twitter data.

Lucky Sort CEO, Noah Pepper announced on the company website that it will be closing down, and he and other team members will be joining Twitter’s “revenue engineering department” in San Francisco. TechCrunch reported that Jesse Smith and Daniel Fennelly will join Pepper in the move.


Launched in February 2012, TopicWatch offered analysts a big data visualization tool for exploring trends in from news, comments and social media streams. The platform was designed to be user friendly for non-programmers to be able to analyze huge swaths of information.

The company started with a focus on the financial sector, writing on the blog in September 2011, “Rather than merely provide sentiment metrics, we aim to change the atom of information consumption so that traders, analysts and fund managers can quickly digest the global conversation in real time”. In November, Lucky Sort announced a partnership with StockTwits to offer a visualization of both StockTwits’ historical database of and its ongoing real-time data.

Twitter has not responded to our request for more information. We’ll update here if they do. See related stories below on Twitter’s other recent acquisitions and deals.

Related Topics: Channel: Industry | Twitter: Business Issues


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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