Twitter Adds 9 New Tools To Its Certified Products Program
Twitter has given an official thumbs up to nine more social networking tools, adding them to its Certified Products Program.
The program launched last summer as a way, essentially, for Twitter to reward developers for creating the type of products that Twitter wants in its ecosystem. Certified Products fall into three categories: Engagement, Analytics and Data Resellers.
The nine products added today are:
- Engagement: Adobe Social, Percolate, Rallyverse, Shoutlet, Spredfast, Sprout Social
- Analytics: Simply Measured, Sysomos, Visible Technologies
(A couple of the products could fit in either category.)
Being certified means that neither the tool makers or their users should have to worry about the tools disappearing or being limited due to the stricter API rules that Twitter introduced last year. It’s also good advertising for the companies.
In today’s announcement, Twitter says it’s looking to expand beyond the current three categories of certified products and the company has hired a full-time manager for the Certified Products Program.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Kick off each Monday with the best news and ideas in social media.