Get the most important digital marketing news each day.
Twitter ads editor adds support for ad groups
Twitter ads editor gets better with an enhancement that allows ad groups for targeting and performance assessment.
Twitter ads editor, which was released last August, is improving functionality to support ad groups, making the tool more attractive for larger brands and agencies that need to segment their advertising messages to different types of users, messages and demographics. On Twitter’s blog, product marketing manager Andrea Hoffman acknowledges that this is a way to “reduce friction for advertisers building large-scale campaigns.”
Ad groups in the Twitter bulk editor will allow campaigns to have multiple ad groups with different criteria for targeting and can accommodate different creative types. By doing this, advertisers can truly home in on performance and results across the groups they’re testing within, enabling brands and agencies to gauge better performance metrics for better results.
Twitter Flight School has added a new curriculum to dive deeply into ad groups on the editor.