Kick off each Monday with the best news and ideas in social media.
Twitter Advertisers Can Now Target Promoted Tweets & Accounts In 20 Different Languages
Starting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access language-specific analytics.
Twitter’s language targeting is available globally through the Ads API and can be used in conjunction with targeting options already available on the platform such as geographic, keyword, interest, gender and tailored audiences. As an example, Twitter offers:
a travel brand that wants to reach Spanish-speaking travelers in the U.S. can combine U.S. geo-targeting, travel-category interest targeting and Spanish language targeting to effectively connect with their target audience.
The company says it uses several signals to determine a user’s language including, most obviously, the language selected in user profiles and the languages used in tweets. A user that appears to be multi-lingual can be targeted by multiple languages.