Twitter, American Express Bring Self-Serve Ads To 10,000 Small Businesses

Some small businesses can register now for access to Twitter’s self-serve advertising platform, which will formally launch next month according to Ad Age. The program is open to American Express cardholders and merchants, and Twitter will include a $100 credit to help the first 10,000 eligible participants get started. The signup form is available at […]

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twitter-amexSome small businesses can register now for access to Twitter’s self-serve advertising platform, which will formally launch next month according to Ad Age.

The program is open to American Express cardholders and merchants, and Twitter will include a $100 credit to help the first 10,000 eligible participants get started. The signup form is available at ads.twitter.com/amex.

Small businesses that sign up will be able to use Twitter’s regular ad programs, such the cost-per-engagement Promoted Tweets product and/or the cost-per-follower Promoted Accounts product. Both of those offer geo-level targeting, which should make the opportunity more attractive to locally-based small businesses.

Although Twitter is taking signups now, the launch isn’t expected to happen until late March.

Twitter first offered a self-serve ad platform to a small group of advertisers back in December. Ad Age says that Twitter currently has about 3,000 advertisers overall (i.e., not just in the self-serve program).


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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