Twitter, American Express Bring Self-Serve Ads To 10,000 Small Businesses

twitter-amexSome small businesses can register now for access to Twitter’s self-serve advertising platform, which will formally launch next month according to Ad Age.

The program is open to American Express cardholders and merchants, and Twitter will include a $100 credit to help the first 10,000 eligible participants get started. The signup form is available at

Small businesses that sign up will be able to use Twitter’s regular ad programs, such the cost-per-engagement Promoted Tweets product and/or the cost-per-follower Promoted Accounts product. Both of those offer geo-level targeting, which should make the opportunity more attractive to locally-based small businesses.

Although Twitter is taking signups now, the launch isn’t expected to happen until late March.

Twitter first offered a self-serve ad platform to a small group of advertisers back in December. Ad Age says that Twitter currently has about 3,000 advertisers overall (i.e., not just in the self-serve program).

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter: Advertising


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Mosaic Technology

    Given that Twitter already has one of the established user
    bases on the Internet, it is in a great position to create advertising opportunities. If Twitter
    can show great results, then many small businesses would probably be very eager
    to try out the new advertising platform.



    Mosaic Technology

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