Popular SEO community and tools provider SEOmoz has expanded their offerings today as they announced the acquisition of Portland based Twitter analytics company Followerwonk.

The exact acquisition cost was not disclosed but Rand Fishkin, SEOmoz CEO, stated that the total deal value is:the total deal value is:

“in the low 7 figures (between 1mm and 4mm) and that it includes three items – cash upfront, ongoing cash incentives for the years the Wonk crew stay at Moz, and SEOmoz stock.”

Followerwonk allows users to search for, compare, analyze, track and sort followers. In the official announcement, it was also hinted that expansion may include other networks such as Google+ or Pinterest in the coming months. SEOmoz PRO members will now have access to the full featured version of Followerwonk.

For the next 6-9 months, Followerwonk will continue to be its own product. However, the Followerwonk site now states that it is “an SEOmoz app” and users can link their SEOmoz account directly:

For more information see the official SEOmoz blog post.

Related Topics: Channel: Analytics | Internet Marketing Industry: Acquisitions | Marketing Tools: Analytics | Marketing Tools: Social Media | Social Media Marketing

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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