Discover what's up in the business of marketing each Friday.
Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads
Twitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts’ top-line expectations with $243 million in revenue. That represented growth of 116 percent year over year (YoY). For the full year Twitter said that it had just under $665 million in revenue.
The company sustained a loss of $511 million for Q4 and a full year loss of $645 million. Twitter said it had 241 million Monthly Active Users (MAUs) in Q4, which was up 30 percent YoY. It also reported 184 million mobile MAUs. Timeline views were apparently down quarter over quarter, though up over last year.
Those user numbers appear very disappointing to investors. The company’s stock is down more than 11 percent in after-hours trading.
Ad revenues totaled $220 million, which was a 121 percent increase YoY. Mobile ad revenue made up an incredible 75 percent of total ad revenues for the company in the fourth quarter. Data licensing and other revenue was $23 million. International revenue was $66 million.
The top-line revenue numbers and growth were extremely positive for Twitter. However apparently slowing user growth and large losses may harm its outlook.