Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads

Twitter-LargeTwitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts’ top-line expectations with $243 million in revenue. That represented growth of 116 percent year over year (YoY). For the full year Twitter said that it had just under $665 million in revenue.

The company sustained a loss of $511 million for Q4 and a full year loss of $645 million. Twitter said it had 241 million Monthly Active Users (MAUs) in Q4, which was up 30 percent YoY. It also reported 184 million mobile MAUs. Timeline views were apparently down quarter over quarter, though up over last year.

Those user numbers appear very disappointing to investors. The company’s stock is down more than 11 percent in after-hours trading.

Ad revenues totaled $220 million, which was a 121 percent increase YoY. Mobile ad revenue made up an incredible 75 percent of total ad revenues for the company in the fourth quarter. Data licensing and other revenue was $23 million. International revenue was $66 million.

The top-line revenue numbers and growth were extremely positive for Twitter. However apparently slowing user growth and large losses may harm its outlook.

Related Topics: Channel: Industry | Twitter | Twitter: Business Issues


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!