Get Off My Lawn! Twitter, Buddy Media Launch Age-Screening Of Followers
Nevermind kicking kids off the lawn; some brands want (and need) to keep kids off their Twitter follower lists.
That’s now possible thanks to a partnership between Twitter and Buddy Media that gives anyone — not just brands — with a Twitter account the ability to screen the age of their followers.
To make it happen, brands have to begin by signing up for Buddy Media’s Age Screening service, which can be done via age.twitter.com. The content there explains that there’s an approval process, which suggests that regular folks (non-brands like me, for example) will be a lower priority than, say, Budweiser and other alcohol-related companies.
Once in the program, brands will auto-send a direct message to new followers directing the individual to provide his/her age via the same web page, age.twitter.com. If the user is old enough s/he’ll be able to follow that company.
The program has been tested over the past month with companies like Jack Daniels, Jim Beam, Coors and Miller.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Kick off each Monday with the best news and ideas in social media.