• http://www.ripenecommerce.com David Rekuc

    Super skeptical of the potential of buy now buttons directly on social networks. Facebook gifts and Facebook stores both did terrible and I’m not sure customers want this at all. I think this is a case of the publisher wanting the ad unit, not the customer.

    I think their best chance at this working is to be available on an exchange so you can serve them as retargeted ads. If they are going to see traction on that kind of ad unit, it’s with the relevancy of retargeting.