Get the most important digital marketing news each day.
Twitter Expands Ads To 12 More Non-US Markets
Company opens ads up to Portugal, Eastern and Central Europe.
Twitter announced that it was expanding its advertising offerings to Portugal and 11 countries in Eastern and Central Europe. Those include: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine.
According to the company advertising on Twitter will now be available in 35 countries across the “EMEA” region (Europe, Middle East and Africa). In the first half of 2014 Twitter reported revenues of $503 million, of which more than 80 percent were generated via mobile devices.
Twitter also reported that Q2 international revenue grew 168 percent year-over-year and represented 33 percent of total revenue.
While most of its revenues still come from the US, the company’s user growth is coming from developing countries. Thus its expansion into more international markets should help power meaningful revenue growth for the foreseeable future at least.