Twitter Expands Keyword Ad Targeting To User Timelines

twitter-logo-2012-newKeyword targeting isn’t new for Twitter advertisers — they’ve been able to target keywords in Twitter search results since late last year.

Starting today, advertisers can also target keywords in user timelines. The new targeting is available to all advertisers in all languages and markets, the company says.

Here’s how Twitter describes the new targeting:

“…this new feature enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. This is an important new capability – especially for those advertisers looking for signals of intent – because it lets marketers reach users at the right moment, in the right context.”

The new targeting option is only available in the advanced interface; anyone still using the older/basic ad dashboard won’t be able to access this new timeline targeting. Here’s how it looks:

twitter-keyword-targeting

Twitter says its testing with several brands and agencies has shown an increase in user engagement with Promoted Tweets.

The company says users won’t see any more ads, but it thinks the overall experience will improve because the Promoted Tweets they do see should be more relevant. Users that tweet a lot about sports should see more sports-related Promoted Tweets, for example.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Roman Przewodnik Po Warszawie

    Very cool function. Certainly these many new users will cause.

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