Twitter Expands Mobile Ad Targeting To Device, OS Version, WiFi

Twitter logoToday Twitter announced new options for targeting ads on mobile devices. No longer limited to device targeting, advertisers can now segment audiences based on mobile operating system version, specific device and whether or not the devices have WiFi connectivity.

For example, app marketers can target only those users with compatible OS versions and with the WiFi capability to support an app download or app card engagement. The targeting capabilities will also allow marketers to advertise to users with devices that align with their campaign goals and their target customers based on existing analytics.

Expanded Twitter Mobile Ad TargetingNew segmentation analytics provides reporting at the granular targeting levels. All advertisers have access to these new targets via ads.twitter.com starting today. They’ll be rolled out to API partners soon.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Advertising | Twitter | Twitter: Advertising

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!