Twitter Files For IPO

Twitter logoHow do you tell the world world that you’re planning to go public? If you’re Twitter, you tweet it — and that’s Twitter did today.

The tweet was sparse on the details, saying that Twitter “confidentially” submitted an S-1 filing to the US Securities & Exchange Commission to go public:

The “confidential” part is apparently in reference to new rules that allow companies with less than $1 billion in revenue to go public yet delay the release of their financial documents until three weeks before the traditional “road show” of shopping the company to prospective investors and bankers, The Verge notes.

Bloomberg News has tweeted that Goldman Sachs will be the lead underwriter in the offering.

We’ll update more when we hear it, including when the actual documents surface, as they will eventually. They should provide revealing insights into Twitter’s business. You can also watch for breaking developments here on Techmeme.

Related Topics: Channel: Social Media Marketing | Top News | Twitter: Business Issues

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About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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