Twitter’s interactive/expanded tweet product is growing.

The company says that it now has more than 2,000 partners taking advantage of the ability to include various media in tweets via what are called Twitter Cards.

When the expanded tweets product launched this summer, Twitter had a relatively small group of participating publishers like TIME magazine, the Wall Street Journal, WWE wrestling and TMZ. Today the list has expanded with groups like The Weather Channel, shopping site TopFloor, Fandango and the music app Soundcloud, which includes song previews and more in its interactive tweets.

Twitter’s post today talks about “2,000 ways to bring more interactive and engaging Tweets to your stream,” which kinda sounds like there are that many different types of interactive tweets. I think what’s more likely is that there are 2,000+ Twitter accounts/publishers offering interactive tweets.

Twitter CEO Dick Costolo recently promised that Twitter would offer more real-time and interactive features — like live polls, for example — inside of individuals tweets. So be on the lookout for that in the near future.

Related Topics: Channel: Social Media | Top News | Twitter | Twitter: Cards | Twitter: User Interface

About The Author: Matt McGee is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

Connect with the author via: Email | Twitter | Google+ | LinkedIn