Twitter’s interactive/expanded tweet product is growing.
When the expanded tweets product launched this summer, Twitter had a relatively small group of participating publishers like TIME magazine, the Wall Street Journal, WWE wrestling and TMZ. Today the list has expanded with groups like The Weather Channel, shopping site TopFloor, Fandango and the music app Soundcloud, which includes song previews and more in its interactive tweets.
Twitter’s post today talks about “2,000 ways to bring more interactive and engaging Tweets to your stream,” which kinda sounds like there are that many different types of interactive tweets. I think what’s more likely is that there are 2,000+ Twitter accounts/publishers offering interactive tweets.
Twitter CEO Dick Costolo recently promised that Twitter would offer more real-time and interactive features — like live polls, for example — inside of individuals tweets. So be on the lookout for that in the near future.