Twitter Now Has More Than 2,000 Interactive Tweet Partners

Twitter’s interactive/expanded tweet product is growing. The company says that it now has more than 2,000 partners taking advantage of the ability to include various media in tweets via what are called Twitter Cards. When the expanded tweets product launched this summer, Twitter had a relatively small group of participating publishers like TIME magazine, the […]

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twitter-logo-2012-newTwitter’s interactive/expanded tweet product is growing.

The company says that it now has more than 2,000 partners taking advantage of the ability to include various media in tweets via what are called Twitter Cards.

When the expanded tweets product launched this summer, Twitter had a relatively small group of participating publishers like TIME magazine, the Wall Street Journal, WWE wrestling and TMZ. Today the list has expanded with groups like The Weather Channel, shopping site TopFloor, Fandango and the music app Soundcloud, which includes song previews and more in its interactive tweets.

soundcloud-tweet

Twitter’s post today talks about “2,000 ways to bring more interactive and engaging Tweets to your stream,” which kinda sounds like there are that many different types of interactive tweets. I think what’s more likely is that there are 2,000+ Twitter accounts/publishers offering interactive tweets.

Twitter CEO Dick Costolo recently promised that Twitter would offer more real-time and interactive features — like live polls, for example — inside of individuals tweets. So be on the lookout for that in the near future.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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