Early this Spring, Twitter tested a lead-generation tool for advertisers. A few months after the announcement, select advertisers were given access to the lead gen card ad units.. Today, all advertisers will have access to the Lead Generation Card product.
In addition to opening to all advertisers, Twitter is also souping up the capabilities of the cards as well. Some new features of the cards include:
- Easier set-up and lead collection Creation of the new cards will now take a matter of minutes thanks to a simpler setup process. Advertisers will also be able to download leads directly into a CSV spreadsheet or import into your CRM system.
- Added analytics Now included in Twitter Lead Generation cards are build in analytics that display overall spends, leads and cost per lead numbers. These metrics are located within the Promoted Tweets reports.
- Different layouts Twitter is “continuing to experiment” with layout styles which include coupon offers to newsletter subscriptions to political campaign sign-ups.
- Available in all supported languages Lead Generation Cards will be available in all languages that are supported on Twitter Ads.
To see the new product, head to your Twitter Advertiser account. Image courtesy of Twitter.