Twitter Madness: Stats For The NCAA Tournament & Championship Game

Historically one of the most Twitter’s most “tweetable” subjects has been sporting events.  Last year, 4 of the top 10 events that spurred the most tweets per second were related to sports.  This year’s NCAA tournament was no different and @TwitterSports released some stats on Twitter usage throughout the tourney.

A chart was released about Twitter usage leading up to the big game last night breaking down the related tweets by day.  Not surprisingly the days with the most tweets were game days while activity slowly trailed off between rounds.  The third most popular day was March 16th, the day that two 15 seeds unseated #2 seeds.  Interestingly enough the 2nd most popular day for tweeting was the opening day of the 2nd round – also work day (Friday.)  Here’s a look at the breakdown leading up to the championship:

A detailed game breakdown for the Championship was also released.  The chart shows tweets based on Kentucky, Kansas and the Championship Game in general.  The game wasn’t particularly exciting unless you were playing against the spread, no big lead changes occurred and there were no major dunks or game changing plays.  Some of the data may be biased as many casual viewers may have left during halftime as the game looked to be a blowout.  However the chart does show that Kansas saw more tweets when trying to rally late, surpassing Kentucky for a good 15 minute spurt.

Overall the tweets weren’t spectacular for the event, topping off at 30,000 tweets per minute (in comparison many 2011 events saw thousands of tweets per seconds)

For more information, follow TwitterSports or see the full blog post on the Twitter blog.

Related Topics: Channel: Strategy | Twitter | Twitter: Statistics


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!