Twitter Makes Video Watching Easier With One-Click Inline Viewing

nbatwitter

Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier.

As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users’ timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It’s how Twitter’s six-second Vine video already show up and is obviously more clickable.

This is a natural enhancement for Twitter as it pushes to move beyond its 140-character beginnings. Last October it started displaying expanded photos in user timelines.

“Video will begin to feel like a native experience,” said Kevin Weil, vice president of product for revenue at Twitter, told the Times. “We’re making it easier for people to do what they want to do.”

Twitter is offering the tool first to Amplify partners, ReadWrite reported, and gave a taste of things to come last night on the account of the National Basketball Assn. The results are currently visible on Twitter.com and iOS and Android devices, but not yet in embedded tweets, as you can see here:

Related Topics: Channel: Video | Twitter | Twitter: Cards | Twitter: Mobile | Video

Sponsored


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Chuck Baggett

    Anyone know how to hide previews of images, videos, vines, etc. in Twitter in Firefox on Windows desktop?

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!