Twitter May Top $1 Billion Sales Revenue In 2014, Bloomberg Says

twitter-money-200pxBloomberg News is citing two sources “with knowledge of the matter” in a report that suggests Twitter could reach $1 billion in sales revenue by 2014.

If accurate, that would about double previous estimates of Twitter’s sales revenues. Earlier this year, eMarketer suggested that Twitter’s 2014 ad revenue would be about $540 million, up from an estimated $260 million this year.

Although Twitter launched in 2006, it didn’t begin to monetize the service until 2010. Critics questioned if the service would ever make money; comedians did, too, with Stephen Colbert famously telling co-founder Biz Stone, “I assume that ‘Biz’ in Biz Stone doesn’t stand for ‘business model.’”

Twitter’s Promoted Tweets debuted in April 2010 with a handful of advertisers like Starbucks, Best Buy, Sony Pictures and others. Since then, Twitter’s ad efforts have expanded slowly and now include a self-serve ad platform for small businesses and continued adoption by bigger brands — including a creative ad partnership with Pepsi just announced earlier this week.

(Stock image via Used under license.)

Related Topics: Channel: Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter: Advertising


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • sharmin Jahan

    Gold Mine Stock, thanks for the blob.

  • StatsProfessor

    How soon does Twitter pass Facebook?

    Most likely a better investment in the long run.

  • Miroslav

    All commercially successful the Internet resources started to work for people. That is without a heap of advertizing and offers that else болше involved visitors.

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