Twitter Mobile Ads Can Now Be Targeted By Platform

twitter-logo-squareTwitter has announced another incremental step in the development of its ad products: Promoted Tweets can now be targeted to users of specific mobile platforms.

Twitter’s also announcing that Promoted Tweets are now showing to Blackberry users.

That gives advertisers the option to target Promoted Tweets just to iOS, Android or Blackberry users if they wish. Here’s a screenshot from Twitter’s blog post.


Twitter originally expanded Promoted Tweets to mobile devices in late February, but there was no way for advertisers to target mobile users at the time. About three weeks later, the company added mobile targeting. And now, with today’s announcement, that mobile targeting can more specifically apply to indvidual platforms.

Twitter has previously reported that 55 percent of its active users access the service on mobile devices.

Related Topics: Channel: Social Media Marketing | Mobile Marketing | Social Media Marketing: Advertising | Top News | Twitter: Advertising | Twitter: Mobile


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • GPLm

    Thanks for the helpful article. Are there any plans to enable targeting to Windows Phone devices?

  • MD Khairul Alam

  • MD Khairul Alam

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