Twitter has announced another incremental step in the development of its ad products: Promoted Tweets can now be targeted to users of specific mobile platforms.
Twitter’s also announcing that Promoted Tweets are now showing to Blackberry users.
That gives advertisers the option to target Promoted Tweets just to iOS, Android or Blackberry users if they wish. Here’s a screenshot from Twitter’s blog post.
Twitter originally expanded Promoted Tweets to mobile devices in late February, but there was no way for advertisers to target mobile users at the time. About three weeks later, the company added mobile targeting. And now, with today’s announcement, that mobile targeting can more specifically apply to indvidual platforms.
Twitter has previously reported that 55 percent of its active users access the service on mobile devices.