Twitter: More Super Bowl Tweets Than Ever, No Blackout Or Wardrobe Malfunction Required


Twitter’s shared that this year’s Super Bowl generated 24.9 million tweets, more than ever before, edging out last year’s record of 24.1 million tweets — and this without a blackout or any other unexpected events other than the Seattle Seahawks’s complete stomping of the Denver Broncos.

Twitter is still churning through the data, but the top three peak moments were actual game action, followed by two half-time moments. Here they are (TPM stands for number of tweets per minute):

  1. 381,605 TPM: @Percy_Harvin 87 yard kickoff return for a TD to open 3rd quarter (8:32pm EST)
  2. 271,775 TPM: Jermaine Kearse (@chopchop_15) 23-yard TD pass From Russell Wilson (@DangeRussWilson) with 3:11 remaining in 3rd quarter (9:03pm EST)
  3. 244,889 TPM: Malcolm Smith (@MalcSmitty) 69-yard interception return with 3:36 remaining in 2nd quarter (7:39pm EST)
  4. 229,533 TPM End of halftime show featuring @BrunoMars and @ChiliPeppers (8:23pm EST)
  5. 215,540 TPM: Give it Away Now by @ChiliPeppers featuring @BrunoMars (8:18pm EST)

Also see the top of this story for a chart of the moments plotted against each other.

Twitter hasn’t yet said what was the most-retweeted tweet from the game, but it shared many notable ones, including these congratulations & condolences from the two teams and the NFL:

But a surprise is this one from Sir Patrick Stewart, doing push-ups in a Seahawks jersey. With over 16,000 retweets, it has far more than those above:

Twitter’s post contains tweets collected from many celebrities and well as some brands. See also our collection of favorite brand tweets from the game:

Related Topics: Channel: Social Media Marketing | Features: The #Hashtag Bowl | Statistics: Popularity & Usage | Super Bowl | Twitter


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • James R. Halloran

    Haha, nice! I didn’t see the Patrick Stewart photo yet, but thank for sharing! I’m actually impressed by how social media savvy Patrick Stewart and George Takei are for their age. (I guess being on Star Trek really helped their minds adjust to the technology before it was available?)

    But anyway, it was an incredible game! My favorite tweets definitely came from The Onion’s Sports Network. You should probably check their stats while you’re at it!

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