Twitter Now Supports “Do Not Track” Capability

As announced on the Twitter Twitter account and further explained by the New York Times, Twitter becomes another high-profile publisher that supports Do Not Track.

The actual “Do Not Track” functionality is accomplished via the browser. Right now the system is voluntary for publishers, who must recognize and respect the user request to opt out of cookies or other tracking. Internet Explorer from Microsoft offers a similar capability.

Chrome does not currently support Do Not Track, though Google has said it will in the future.

Firefox released international survey data that showed the presence of Do Not Track participation gives users more comfort and increases trust in publishers and others vs. those that haven’t adopted it:

We conducted a survey of more than 10,000 Firefox users representing 140 countries and we found some interesting results. The survey showed that 49% of users surveyed believe their privacy is respected more when Do Not Track is enabled, as opposed to only 12% who feel that way without the setting. Also, the survey found users’ trust increases for browsers, publishers and advertisers who support Do Not Track. We will share more details and specific survey results soon.

Facebook may come under pressure to support Do Not Track but for now the company is mum on the issue. That’s because its model is based on tracking and data mining. However the company would win points with consumers, as the Firefox survey data suggest, if it were to give consumers the option.

Congress has yet to pass any comprehensive internet privacy legislation; however the US FTC continues to enforce privacy rules under existing authority. The Obama administration also issued a Consumer (Privacy) Bill of Rights that is designed to motivate consensus and voluntary cooperation among publishers and technology companies.

Related Topics: Channel: Industry | Facebook: Business Issues | Facebook: Privacy | Social Media Marketing | Top News | Twitter

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://www.wisestep.com/ WiseStep

    twitter getting up again good to here this all

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!