Twitter Opens @MagicRecs Recommendations To Android, iPhone Users

twitter-logo-2012-newTwitter is so pleased with its @MagicRecs notification experiment — and it says the user feedback has been so good — that it’s taking that idea and opening it up to all Twitter for Android and Twitter for iPhone users.

What it means is that Twitter users on those two apps will start getting personalized recommendations of tweets and accounts that are popular with the accounts you follow. The notifications will show up via push notification, but that can be changed in your account settings.

Unlike the @MagicRecs experiment, there’s no need to follow a certain account.

Although Twitter says you may get notified when your network retweets or favorites a certain tweet, in my experience the notifications have been almost exclusively about accounts that others in my network have started following.


I’m a fan of what @MagicRecs has been doing; your mileage may vary, of course.

Twitter also says the @MagicRecs account will continue as an experimental feature.

Related Topics: Channel: Social Media Marketing | Twitter | Twitter: Accounts & Profiles | Twitter: Marketing


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • brittanyberger

    I turned this on as soon as I heard about it, but I haven’t received any recommendation notifications yet. I’m looking forward to seeing it in action for myself.

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