Twitter Pushes Advertising Support Via Mobile App Notifications

Twitter operators are standing by — to help you buy ads. John Doherty, online marketing manager of Zillow’s Hotpads rentals site, received a notification on his Twitter mobile app today with a strong call to action:

 

The notification’s message is similar to the one Facebook displayed for Page administrators last week promoting Facebook’s “Start to Success” advertising program. Start to Success, which Inside Facebook reported today has been around for three years, offers a dedicated advertising representative for advertisers who agree to an ad buy of at least $50 a day for a month.

Twitter also offers personal advertising support. The phone number in the notification above rings Twitter’s team of small and medium business specialists, which helps advertisers through the process of setting up and maintaining ad campaigns.

Twitter declined to comment on the apparent experiment flagged by Doherty, pointing me to its we’re-experimenting-all-the-time post.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News | Twitter | Twitter: Advertising

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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