Twitter Puts A Hit On Companies Attempting To Provide User-Base Stats

Fact: This year Twitter stock (TWTR) took a dive from nearly $70 a share down to just over $30 a share due in part to Q1 reports that the overall monthly users were slowing. According to Business Insider, Twitter has now begun shutting off data to companies that publish their own content on the size of the overall Twitter user-base.

Twopcharts

One developer told BI that “They shut me down last Friday night after the market closed,” and another, Twopcharts, has the above image boldly on their homepage.

There are a few theories on why this API access is being cut down for these developers. The first is that the overall engagement and user base is in-fact shrinking and driving down investor confidence. The other (more pragmatic) theory is that Twitter is doing a fantastic business selling this data and wants to keep driving revenues.

Business Insider estimates they’ll pull in more than $100 million in big data resale. If Twitter is making so much revenue from this data, it would make sense to expand their offerings and not compete against other companies who profit from their data.

Either way, if you are a marketer that is relying on external Twitter data tools, don’t be surprised if your provider begins having problems. On the other hand, the new Twitter Analytics should give you a better look at your own account data.

For more information, see Business Insider.

Related Topics: Channel: Social Media Marketing | Twitter | Twitter: Statistics

Sponsored


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://www.seo-theory.com/ Michael Martinez

    As Twitter builds more walls around its little corner of the universe it will continue to lose the benefit of all that free exposure that helped make it successful. Maybe they’ll pull through anyway but it’s hard to bet on this company’s current leadership’s moves right now.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!