Twitter Quietly Adds Website Analytics (& You’ll Love It)

Twitter BirdDid you know you can see how your website is performing on Twitter?

You can see all the tweets that link to your website, whether or not they include your @username. You can see tweets that link to any specific page on your website. You can see how often Twitter users click on links to your website, or to any specific page.

It’s true. And it’s all right there in Twitter Analytics, quietly added sometime in the past couple months.

Back in June, when we covered the Twitter Analytics public launch, the “Analytics” dropdown had two options — Timeline activity and Followers. Both of those provide data related to the Twitter account like follower growth and how your tweets are performing.

Now, we’re seeing a third option called “Websites” as shown below comparing an image from our June article with what’s there today.

twitter-analytics-dropdown

The “Websites” screen is different because it presents data not about your Twitter account, but about a website that you verify by adding code to the home page. (Multiple websites can be added to the dashboard.)

And it’s incredibly detailed. (In other words, you’ll love it.)

Twitter’s website analytics focuses on two main metrics: tweets and link clicks. The first shows tweets from any account that link to the website, and it appears that it doesn’t matter what link shortener is being used. The latter, link clicks, shows exactly what it sounds like — how often those links are being clicked. For both, you can choose to see “top” or “all.”

You can see analytics for a specific page on the website via the “View page within website” option in the upper right, and you can change to any one of a dozen timeframe presets (shown below — click for a larger version).

twitter-website-analytics-full

As far as we know, Twitter never made a formal announcement of this new website analytics feature. We found a blog post from Shift Communications last week about it, and that’s it.

I’ve reached out to Twitter to find out if this is available to all users, or if I’m just in a limited test. No reply yet.

Related Topics: Analytics | Channel: Analytics | Twitter | Twitter: Analytics

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://askaaronlee.com Aaron Lee

    Ahhh! i’m disappointed that it’s only for ad users.

  • Ben

    I’ve had this available to me for several months at least. I’m not sure about a limited rollout however. I find it is not very accurate if I show ALL tweets linking to my site. It will show domains that are very similar to my site as well. Example, my site is http://www.example.com, however it will show tweets that link to http://www.my-example.com, http://www.this-example.com, etc. Clearly different domains, but showing up in my analytics anyway.

  • Matt McGee

    You don’t have to actually advertise, though, Aaron. The account/website in my screenshots above has never paid a dime to advertise on Twitter.

  • http://askaaronlee.com Aaron Lee

    Oh! I log in and I don’t have the “analytics” feature, so I assumed it was only for ad users. My bad! sorry!

  • http://www.cendrinemarrouat.com/ Cendrine Marrouat

    The ad option has been there for a while on my end, but I have no access to these stats yet.

  • http://seovet.com/ Lyman Perrine

    So cool! Do you think they will release an API for it in the future?

  • http://www.ematters.nl/ Arjan Bakker

    If you use Bitly you also have analytics on your links. For free

  • doitlive

    I don’t have any of those options on my dashboard. Are they coming for everybody? Does having ad-blocking on my computer stop it? What about these apps like Twitonomy that you can log into? Thanks.

  • http://aremi.me/ Caspar Aremi

    On the links you share – this shows clicks from any user sharing any link to any page on your domain.

  • http://www.skiusainc.com/ SKI USA

    Just checked but no access to the mentioned stats :(

  • Anna Lewis

    This is great, another place to get social data from. It sounds a little bit like the reports you can get in Google Analytics social reports but these obviously don’t have Twitter data. I’m looking forward to seeing this in action.

  • http://www.pkutsto.re/ Prateek Gupta

    So why it’s not showing up? Even with me?

  • http://eadiest.tumblr.com/ SNE

    I’ve recently read that they’re looking to release an API after they’ve rolled the feature out for all users. Fingers crossed.

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