Twitter Quietly Adds ZIP Code Targeting For US Advertisers

Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting. It’s an addition to the existing geo-targeting options, which already include country-, state-, province- and metro-level targeting options. Postal code targeting is only available for US addresses at the moment. There was no formal announcement […]

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Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting.

twitter-zip-code-ads

It’s an addition to the existing geo-targeting options, which already include country-, state-, province- and metro-level targeting options. Postal code targeting is only available for US addresses at the moment.

There was no formal announcement of ZIP code targeting, but a Twitter spokesperson tells us that it was made available to US advertisers a few weeks ago. Social Media Today spotted it late last week.

ZIP code targeting might be attractive to small/local businesses that don’t serve or sell across an entire metro area — a service provider in Seattle, for example, that only wants to reach Twitter users in a couple specific parts of the city.

Twitter has a fairly detailed help page about geo-targeted ads for anyone wanting more details about the various local ad options.


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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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