Twitter Quietly Adds ZIP Code Targeting For US Advertisers

Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting.

twitter-zip-code-ads

It’s an addition to the existing geo-targeting options, which already include country-, state-, province- and metro-level targeting options. Postal code targeting is only available for US addresses at the moment.

There was no formal announcement of ZIP code targeting, but a Twitter spokesperson tells us that it was made available to US advertisers a few weeks ago. Social Media Today spotted it late last week.

ZIP code targeting might be attractive to small/local businesses that don’t serve or sell across an entire metro area — a service provider in Seattle, for example, that only wants to reach Twitter users in a couple specific parts of the city.

Twitter has a fairly detailed help page about geo-targeted ads for anyone wanting more details about the various local ad options.

Related Topics: Channel: Display Advertising | Display Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News | Twitter | Twitter: Advertising

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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