Twitter Relaunches Ad Dashboard With Expanded Analytics

Twitter-LogoTwitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center.

There are a number of changes and additions that I’ll highlight here:

  • reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid for
  • more detailed campaign reports that show how different audiences engage with Promoted Tweets and Promoted Account campaigns — including reporting based on device, location, gender and interest
  • deeper reporting about the interests of advertisers’ most engaged audiences

Here’s a screenshot provided by Twitter in its blog post:

twitter-ad-center

There are a couple more screenshots in Twitter’s announcement.

Note that this is for mid- and large-size advertisers that already have access to the full Ad center interface. Those of us who’ve only kicked the tires with very small Twitter ad campaigns will continue to see the standard ad dashboard we’ve seen before.

Twitter’s blog post says advertisers should be able to see these changes today in their ad management center.

Related Topics: Analytics | Channel: Social Media Marketing | Features & Analysis | Social Media Marketing | Top News | Twitter | Twitter: Advertising

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.dekh.com/members/profile/13 Harsh Bawa

    I have also tried using the twitter advertising to promote my business and affiliate products that I promote.

    Initially with a moderate success, I was skeptical to run the twitter ads again as the analytics didn’t gave much insights on certain things I was lacking in my campaigns. But Now, I can see they have revamped it.

    I am sure it will be beneficial to users after reading the official post by Twitter.

  • http://www.bannerbuzz.com/ Vinyl Banners

    Before few days, i was wondering for the same, see, here it is now, Anyway Thanks for sharing…

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