Twitter Relaunches Ad Dashboard With Expanded Analytics

Twitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center. There are a number of changes and additions that I’ll highlight here: reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid for more detailed campaign reports that […]

Chat with MarTechBot

Twitter-LogoTwitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center.

There are a number of changes and additions that I’ll highlight here:

  • reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid for
  • more detailed campaign reports that show how different audiences engage with Promoted Tweets and Promoted Account campaigns — including reporting based on device, location, gender and interest
  • deeper reporting about the interests of advertisers’ most engaged audiences

Here’s a screenshot provided by Twitter in its blog post:

twitter-ad-center

There are a couple more screenshots in Twitter’s announcement.

Note that this is for mid- and large-size advertisers that already have access to the full Ad center interface. Those of us who’ve only kicked the tires with very small Twitter ad campaigns will continue to see the standard ad dashboard we’ve seen before.

Twitter’s blog post says advertisers should be able to see these changes today in their ad management center.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Get the must-read newsletter for marketers.