Twitter Rolls-Out Self-Service Ad Platform To All U.S. Users

Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all twitter-advertising-iconusers in the U.S.

Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads.

Back in March, Twitter announced upgrades to the self-serve platform that allow advertisers to target users by interest, gender, platform and device, and earlier this month, the company expanded keyword targeting capabilities to include users’ timelines.

Twitter Ad Platform

The self-serve platform also has analytics tools that include a Promoted Tweets dashboard and follower growth chart.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Advertising | Twitter: Advertising


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Joe Youngblood

    Now all they need is a multi-client center and ability to share advertising backend / add team members to accounts.

  • Adam Silveston @ ADS Marketing

    Looking forward to using the Twitter Ad system when it arrives in the UK.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!