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Twitter Rolls Out Video Cards For Mobile App Marketers
The app install ads feature video previews of mobile apps.
Joining the ranks of Twitter’s ad cards is the Video App Card, app install ads that enable app developers to promote their apps with video clips.
The card format is rolling out of beta globally. Videos show users a preview of the app and autoplay in timelines. App marketers can use any of Twitter’s ad targeting capabilities including device, interest, keyword, location and tailored audiences.