Okay, brands, you’re running out of excuses not to have a nice custom background and a solid photo/logo for your Twitter profile.
Twitter has simplified the process of adding or changing profile photos and background images by bringing the editor right out on your Twitter profile, rather than making those changes possible only in account settings.
This has actually been happening over time — you could change images from the main profile page for a while, but now there are new options that include
- drag-and-drop uploads from your computer desktop
- taking a new photo via webcam and auto-uploading
Here’s what it looks like on my profile page.
Ignoring these profile customizations is one of the more common mistakes that small businesses make when trying to use Twitter as a marketing or customer service channel. The default egg avatar is what you’ll see on a lot of spam accounts, and that’s not the kind of impression a business owner should want to make on Twitter.
The updates are probably more evident in Twitter’s new video about the changes than my screenshot above.