Twitter announced today that it is acquiring SnappyTV, a live-TV clipping service that enables broadcasters to quickly create snippets of live events to share on social media.
Launched in 2010, San Francisco-based SnappyTV makes it dead simple for video producers and rights holders to create near real-time clips and distribute them on Twitter, Facebook, YouTube, Tumblr, Brightcove and various other social and web platforms. The platform supports placement of in-stream advertising, and can create animated GIFs and captioned memes from video content.
The clips serve as complementary content and are a key part of the second-screen marketing strategy to reach people who are using other digital devices while watching television.
You have likely seen SnappyTV clips in your social stream. Here’s an example (note that the video is displayed in-stream on Twitter’s mobile apps and Twitter.com. Click here to view):
GINOBILI!!!! – (Charles Barkley voice) #NBARapidReplay on ABC. http://t.co/0Ni0YW9mGP
— NBA (@NBA) June 16, 2014
SnappyTV already had a close relationship with Twitter; it was a partner with Twitter on its Amplify video advertising product.
In a blog post announcing the acquisition, Twitter said the SnappyTV product will continue to support placement of clips on a variety of platforms.
While we continue to invest in SnappyTV’s product and integrate it more tightly with Twitter, we also plan to maintain our partners’ ability to post high-quality videos to other platforms. Our goal is to help publishers quickly share great moments from events so people can experience those moments as they happen.