Twitter Tests A Super Simple Video Sharing Feature For iOS

Who said sharing video has to be tricky? A new test spotted by Peter Kafka at re/code found the ability for iOS users to include pre-selected video clips if they were using hashtags around the upcoming movie “A Million Ways To Die In The West.” If a user enters (or begins to enter) the hashtag of the movie name, they are provided video clips form the official movie account @AMillionWays.


If the users select the clip then can quickly watch it and “attach” to their Tweet. Like every other 140 character message, once the clip is attached, the user can customize the text in the Tweet to match the video.


Kafka points out that this doesn’t appear to be a paid ad as there is no disclaimer information and the use of “provided by” instead of “promoted by.’ There are other examples that this works on as well such as the movie Blended (#blended).

The big takeway here is that this instant video attachment could be a boon for advertisers, especially in the entertainment field. This could give brands the ability to leverage their audience and people talking and interacting with them to further push sponsored clips on their behalf in a no-sweat simple format.

For more, see the article on re/code. Images courtesy of re/code.


Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Accounts & Profiles | Twitter: Marketing | Twitter: Vine


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!