Twitter Tweaks Logo And Ditches Text From Brand Identity

Everyone’s favorite little bird is growing up … and taking off.  

Today Twitter announced the release of a modified logo of the Twitter bird taking off.  The bird also looks to have gone to the stylist as well as the little tuft from the head has also been removed:

With the addition of the new logo comes the subtraction of previous imagery.  A full trademark guide exists and older, recognizable trademarks like the lowercase text have been removed.  The guide also shares the proper format for displaying Twitter marks from broadcasting to offline marketing.

Finally, here’s a video showing the new logo come together:

YouTube Preview Image

Related Topics: Channel: Industry | Social Media Marketing | Twitter | Twitter: Business Issues | Twitter: Marketing


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • digideth

    Ha ha they based their new logo on the oldest and best design pattern in the known world…. the Fibonacci Spiral.

  • fjpoblam

    I haven’t noticed a change to the “official” Twitter app icons yet…wonder whether that’ll happen directly.

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