Twitter’s Latest Updates To Ad Setup Process Lets Users Save Draft Campaigns

Twitter BirdThree years after launching their advertising platform, Twitter has announced new updates to their ad campaign setup process.

Rolling out over the next few weeks, the updates will provide more information and visual aids, including a progress bar to show users where they are in the setup process, more contextual help when selecting ad options, and a ‘Targeting Summary’ box. Also, advertisers can now save draft campaigns to finish at a later time, or let someone else complete.

According to the announcement, advertisers will, “…find a friendlier and more intuitive campaign setup experience, one that gives you greater guidance and feedback to setup campaigns successfully on the first try.”

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Related Topics: Channel: Social Media Marketing | Social Media Marketing: Advertising | Twitter: Advertising | Twitter: Marketing | Twitter: User Interface

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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