Twitter Updates Its Mobile Site For Consistency Across Platforms

twitter-new-logo-blueTwitter users with older mobile browsers and feature phones will have an experience that’s more like what smartphone and users are familiar with.

The company has overhauled with a new look and feel that’s in line with other Twitter experiences — no matter if the user is on a small, 240×240 screen or something much larger. The end result, Twitter says, is an entirely new and faster mobile site. The new mobile site, from a coding perspective, is up to 63 percent smaller than before.

Here’s a look at the before and after versions of, as posted on Twitter’s announcement.


The project took about nine weeks. If you’re into user interface and/or development/programming issues, you’ll find a lot more detail about the various challenges Twitter faced on the Twitter blog.

Just yesterday, Twitter announced its new smartphone app. The company has said that 60 percent of its users access Twitter via mobile devices.

Related Topics: Channel: Social Media Marketing | Twitter | Twitter: Mobile


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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