Earlier this week, National CineMedia (NCM) announced a deal with Twitter to produce one-minute weekly shows highlighting trending movie and entertainment Tweets and Vine videos.
Scheduled to start the middle of this year, the shows will be screened in NCM theaters across the county.
NCM says moviegoers will be encouraged to take part in the social media conversations happening on its theater screens:
Through hashtags, fans will be able to share their thoughts on movies and may even see their own Tweets and Vines up on the silver screen alongside some of the biggest names in Hollywood.
According to NCM’s announcement, the series will be powered by Twitter Amplify, the social network’s video-promotion tool. Currently there are no sponsorships listed for the weekly shows, but NCM claims both it and Twitter are seeking brands to sponsor the series.
“We’re looking for an innovative brand that wants to become part of the movie experience in a valuable way by joining in, and even leading, the social media conversation,” said NCM’s president of sales and marketing Cliff Marks.