Twitter Acquires We Are Hunted, Should Open New Marketing Doors For Artists

twitter-music-200pxThe music discovery service We Are Hunted has announced that it’s joining Twitter. The news hit almost at the same moment that American Idol host Ryan Seacrest tweeted about “playing with @twitter’s new music app.”

Together, those two items should open new marketing opportunities for artists to be found and connect with fans on Twitter.

In a follow-up, Seacrest said that the Twitter music app “shows what artists are trending” and “also has up and coming artists.”

In its announcement, We Are Hunted only hints at what’s in store as it joins Twitter:

While we are shutting down, we will continue to create services that will delight you, as part of the Twitter team.

There’s no question that Twitter and music go well together. Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day. We can’t wait to share what we’ve been working on at Twitter.

Indeed, Twitter has become a marketing tool for musicians all around the world. Earlier this year, Twitter detailed the deep connection between its users and the music industry:

  • “50% of active users follow at least one musician”
  • “the top 4 most-followed people are musicians”
  • “music is the second-most-discussed topic on Twitter in the U.S.”

With a music discovery service joining the fold and a music app on the way, look for numbers like those to increase as musicians of all sizes and popularity add Twitter into their marketing efforts, or increase the marketing they’re already doing.

(Stock image via Used under license.)

Related Topics: Channel: Industry | Social Media Marketing | Top News | Twitter | Twitter: Business Issues


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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