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Twitter’s Dick Costolo: “We Don’t Send Ads Via Push Notification”
Hot on the heels of yesterday’s IPO announcement, Twitter CEO Dick Costolo has had to clarify that the company isn’t testing the sending of sponsored tweets via push notification.
The background is that several Twitter users have reported that they’re getting tweets pushed to their mobile devices from Dropbox — tweets that go beyond the types of notifications that the user has signed up to see. One of those users was Buzzfeed’s John Herrman, who wrote about the situation with a headline that originally asked, “Is Twitter testing push notification ads?”
While Twitter’s communications team has remained quiet about the unwanted notifications (we asked, as did other media outlets), Costolo tweeted a reply saying that it “sounds like a bug” and Twitter doesn’t send ads in this way.
— dick costolo (@dickc) September 13, 2013
Such is the nature of filing to go public. Every Twitter move will be watched even more closely as the company preps for the pressure of having to satisfy stockholders with a big IPO and maintain its value as best it can after going public.