Twitter’s Dick Costolo: “We Don’t Send Ads Via Push Notification”

Twitter-LogoHot on the heels of yesterday’s IPO announcement, Twitter CEO Dick Costolo has had to clarify that the company isn’t testing the sending of sponsored tweets via push notification.

The background is that several Twitter users have reported that they’re getting tweets pushed to their mobile devices from Dropbox — tweets that go beyond the types of notifications that the user has signed up to see. One of those users was Buzzfeed’s John Herrman, who wrote about the situation with a headline that originally asked, “Is Twitter testing push notification ads?”

While Twitter’s communications team has remained quiet about the unwanted notifications (we asked, as did other media outlets), Costolo tweeted a reply saying that it “sounds like a bug” and Twitter doesn’t send ads in this way.

Such is the nature of filing to go public. Every Twitter move will be watched even more closely as the company preps for the pressure of having to satisfy stockholders with a big IPO and maintain its value as best it can after going public.

Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Advertising | Twitter: Business Issues


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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