Twitter’s Holiday 1-2 Punch: Free Ads & Retail Impact Survey

Twitter BirdWith an IPO in its rearview mirror and the holiday season straight ahead, Twitter is making a big push to attract both retail shoppers and advertisers this week.

In conjunction with Small Business Saturday, Twitter is giving away up to $1 million in free ads. Advertisers will be able to use the credit for either the Promoted Accounts or Promoted Tweets product, and registration is required through the link earlier in this paragraph. The offer is only open for Twitter accounts with a US address that have never advertised on Twitter before.

Twitter also wants to position itself as a valuable retail resource for consumers.

A Twitter blog post today shares data from a recent study of 1,000 US adults — more than half of whom are regular Twitter users. (That stat alone makes the survey audience not representative of the general population.) Nonetheless, seven out of 10 respondents said they’ll use Twitter to enhance their Black Friday and Cyber Monday shopping experiences.

The survey also suggests that Twitter users are a good target for online and offline merchants — 68 percent of Twitter users shop on Black Friday and Cyber Monday, compared to 54 percent of the general population.

With several weeks to go before the holidays, expect Twitter to continue making its case as a player on the consumer and advertiser side of holiday shopping.

Related Topics: Channel: Social Media Marketing | E-Commerce | Top News | Twitter | Twitter: Advertising | Twitter: Statistics

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!