Twitter’s Lead Generation Card Now Live For Selected Brand Advertisers

After testing a lead-gen capable tweet internally, Twitter has now expanded the product to a select few brand advertisers — and more will, no doubt, be able to access the technology soon. Twitter announced its new “Lead Generation Card” today. It gives brands a chance to drive new leads inside a tweet. Here’s how Twitter […]

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twitter-new-logo-blueAfter testing a lead-gen capable tweet internally, Twitter has now expanded the product to a select few brand advertisers — and more will, no doubt, be able to access the technology soon.

Twitter announced its new “Lead Generation Card” today. It gives brands a chance to drive new leads inside a tweet. Here’s how Twitter describes it:

The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.

When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. The user simply clicks a button to send this information directly (and securely) to you.

Lead gen cards have been tested recently by brands like New Relic, Full Sail and Priceline. In a tweet yesterday, Priceline was using the lead gen card to invite consumers to sign up for a 10 percent hotel discount coupon.

twitter-lead-gen-card

You can see how my name, Twitter handle and email address are all pre-populated from my Twitter profile.

For now, Twitter says the lead gen cards are only available to “managed clients,” but the plan is to make it available globally soon. I suspect that a fair amount of small business owners will want to kick the tires when that happens.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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