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Twitter’s MoPub Launches Native Video Ads For Apps
Developers will be able to serve native video ads in their apps via MoPub Marketplace.
Capitalizing on the rapid growth of mobile video advertising, Twitter is adding video to the selection of native ad units offered on through the company’s in-app ad network, MoPub.
Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar to those on Twitter itself.
The video ad solution is currently in private beta.
Twitter announced native video ads through MoPub at its annual Flight developer conference in San Francisco on Wednesday. Check out Danny Sullivan’s liveblog coverage of Twitter CEO Jack Dorsey’s keynote at the conference.