Twitter’s New Profile Page Is Now Available For Everyone

Twitter’s redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the “Take a Look” button in the banner that should appear at the top of your screen. If it doesn’t, this link will take you to a page to get you squared away (and give you some stock header images choices if you don’t have a good one of your own).


After you’ve made the switch, you’ll notice an enhanced landing area for desktop users who visit your profile. The redesign, which Twitter previewed and applied to selected users earlier this month is being seen as an attempt by the company to make its network more accessible to more people, especially those less technically inclined.

For marketers, there are a few obvious advantages.

Beyond the new cleaner look (helped immensely by the ditching of the background image) and larger header image, the profile offers more entry points for consumers to click, with links to photo and video tweets and favorites now displayed prominently.

Tweets with more engagement will display slightly larger. And the ability to pin an evergreen tweet to the top of the page — previously limited to those with Twitter Ad accounts — is an added bonus.


What do you think? Will the new profile pages entice more users to stay longer on

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News | Twitter


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Christy Correll

    How is engagement being measured?

  • davidciccarelli

    We’ve been waiting for this news. After walking through the on-page tour, I found that the recommended dimensions for the cover banner (1500 pixels x 500 pixels) aren’t quite right. Our image got zoomed in so be sure to play around with the image and the text to get it to align nicely.

    As an example, we used a photo of one of our team members holding an iPad with our app. Take a look here:

  • Michele Price

    Yeah, after playing around with it I have yet to figure out how to pin a tweet. Now to find a way to get colors to play nice.

  • Martin Beck

    Hi Christy,

    I assume by the number of retweets, replies and favorites a tweet gets.

  • Ann07

    Twitter actually looks pretty awesome today than it was before.

    Twitter before was kind of plain and boring to look at but now you can actually do something more with it. It’s bolder, more detailed and it’s pretty much organized and easy to access.

    I like its new feature where you can put a cover photo just like in Facebook, it’s really a good change.

    Hope that Twitter will do something more, like having a music player, so while you tweet, you can listen to your own music list without opening another tab like YouTube.

    But I do assume many others would like these new changes as well.

    Thanks for the news update, cheers!


    By the way, I found this post shared on

  • Neville

    Sucky sucky long time? Make good price for me? Love GI Long time?

  • Neville

    How many côcks you sucked today slût?

  • Metz

    I was so envious with other users the last last day after seeing their Twitter profile page, it was awesome and I was like “How did they do that? I want that too!” I thought you can create yours by editing the design, but I was wrong. Then the other day, gratefully, A pop up pops in my Twitter account and introduced me the new-fangled look that I was eager to have. It was awesome.

    This comment was left in where this post was already “kingged” and shared for Internet marketers.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!