Following the success of its NASCAR hashtag page earlier this month, Twitter has just launched another sports-themed hashtag page — this one for Euro 2012, the European Football Championship.

It’s another step for Twitter in the direction of content curation and, beyond that, becoming something of a media source in its own right.

With hashtag pages, Twitter uses a combination of algorithms and human editors that surface “the best and most relevant Tweets from commentators, broadcasters, journalists, players, former players” and others. Twitter is already where folks like this are creating a “second screen” experience, but it’s scattered and unorganized; the hashtag page aims to fix that. In the process, if Twitter does it correctly, the hashtag page becomes a media hub of sorts.

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There’s no money involved in the Euro 2012 hashtag page — it’s not an advertising product. This is Twitter stepping out on its own to curate the top content for soccer/football fans around the world. (Note, too, that Twitter has corrected earlier reports that the NASCAR hashtag page was an ad product; Twitter says it wasn’t, and was a separate conversation to the TV ads that Twitter ran during the Pocono 500 race that same day.)

If you’re a soccer/football fan, you can find the Euro 2012 hashtag page at twitter.com/#Euro2012.

Related Topics: Channel: Social Media | Social Media Marketing | Social Media Marketing: Hashtags | Top News | Twitter

About The Author: Matt McGee is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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