Just one week after going public, Twitter is making major ad moves. Now according all small and medium enterprises can leverage the self-serve platform to purchase ads on the social network. Previously advertisers were required to have a working relationship with Twitter, this change will open the floodgates for all advertisers.
In addition to the United Kingdom self-serve ads are rolling out to Ireland and Canada. The ad types are unchanged from the offerings to Americans. To start users simply need to head to the Ads Page on Twitter.
Twitter product manager Ravi Narasimhan, told The Guardian “All you need is a Twitter account and a credit card. You’re in control of your ads, the audience you want to reach, and of course your budget. Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favorite or click on your Promoted Tweets. You are never charged for your organic Twitter activity.”
For more information see the official blog post from Twitter.